Feb 01, 2011 fostering sustainable behavior explains how the field of communitybased social marketing has emerged as an effective tool for encouraging positive social change. Doug mckenziemohr author of fostering sustainable behavior. Avaliable format in pdf, epub, mobi, kindle, e book and audiobook. Three assignments to develop sustainable living action teaching. An introduction to communitybased social marketing pdf, epub, docx and torrent then this site is not for you. Informationintensive campaigns are usually based on one of two perspectives on behavior change. To date, most programs to foster sustainable behavior have been informationintensive. At first, i didnt understand what this meant, and almost overlooked this book. Fostering sustainable behavior new society publishers. Fostering sustainable behavior1 t he cornerstone of sustainability is behavior change.
An introduction to communitybased social marketing third edition. Feb 01, 2011 i highly recommend the definitive and must read book fostering sustainable behavior. Fostering sustainable behavior ebook by doug mckenziemohr. Apr 10, 2012 fostering sustainable behavior workshop an introduction to communitybased social marketing june 14, 2012 the cornerstone of sustainability is behavior change. Mar 31, 2011 i highly recommend the definitive and must read book fostering sustainable behavior. I started off the month with good intentions, shoveling a pathway or trampling.
To date, most initiatives to foster sustainable behavior have relied primarily upon largescale information campaigns that utilize education andor advertising to encourage the adoption of sustainable actions. Fostering sustainable behavior explains how the field of communitybased social marketing has emerged as an. This book will be read over and over again, and makes the ideal textbook for developing and enriching behavioral change regarding sustainability and the. Following the approach outlined in doug mckenziemohr and william smiths book fostering sustainable behavior, students develop and implement a strategy, take measurements, and evaluate the success of their endeavors.
While education and advertising can be effective in creating awareness and in changing attitudes, numerous studies document that. Read the landmark and now classic guide fostering sustainable behavior. Fostering sustainable behavior, an introduction to community. Sep 23, 2015 the organizing principle for a successful program to change behavioral ethics is.
The first step includes selecting potential target behaviours based on their relative ability to reduce a specific environmental problem. Fostering sustainable behavior doug mckenziemohr, ph. This book will be read over and over again, and makes the ideal textbook for. The cornerstone of sustainability is behavior change. An introduction to communitybased social marketing, mckenziemohr 2011 proposes a fivestep framework to influence peb. Fostering sustainable behavior explains how the field of communitybased social marketing has emerged as an effective tool for encouraging positive social change. Doug mckenziemohr is the author of fostering sustainable behavior 3. To date, most campaigns to foster these behavioral changes have been information intensive and have had little impact. The full text of fostering sustainable behavior is also available on the sight. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs.
How then do we go about transforming peoples good intentions into action. If youre looking for a free download links of fostering sustainable behavior. I highly recommend the definitive and must read book fostering sustainable behavior. Unfortunately, though a strong inclination and motivation to behave sustainably is important, it is usually not enough by itself to empower sustainable behavior. We are going to be unable to make the transition unless we are able to work out how to get people to change behaviors related to watershed protection, energy efficiency, transportation choices, waste reduction, and much more.
Jul 31, 2017 fostering sustainable behavior is a resource that includes case studies in the areas of conservation, energy efficiency, transportation, waste reduction, and water efficiency. Fostering sustainable behavior sage business and management ink. When my wife and i moved to fredericton, canada we bought a composter for our backyard. An introduction to communitybased social marketing third edition book by doug mckenziemohr. Further, it provides a set of tools that social science research has demonstrated to be effective in fostering and maintaining behavior change. Abstract the transition to a sustainable future will require sweeping changes in behavior. Buy a discounted paperback of fostering sustainable behavior online from australias leading online bookstore.
Fostering sustainable behavior change long island sound study. This book discusses incorporating communitybased social marketing techniques programs. Environmental psychologist sustainable behavior doug mckenziemohr, ph. Author and site manager, doug mckenziemohr has presented on the same topic at govenergy. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. However, by january a snow drift three feet deep stretched from our back door to the composter. Buy fostering sustainable behavior third by mckenziemohr, doug isbn.
Fostering sustainable behavior stanford university. Fostering sustainable behavior workshop an introduction to communitybased social marketing june 14, 2012. Sustainability requires individuals and businesses to act e. Fostering sustainable behavior sage publications inc. The book is packed with important information, while being a quick and entertaining read. This groundbreaking book is the primary resource for the emerging new field of communitybased social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation. In this section, resources for green goods and services, produced by companies with good environmental records, will be available, as well information about ways to. Everyday low prices and free delivery on eligible orders. Individuals contribute to local and global sustainability when they adopt more responsible patterns of buying and consumption, thereby consuming less energy and fewer resources. Our consumption patterns are threatening to outstrip. The psychology of sustainable behavior 4 other considerations for a good sustainability campaign human behavior is a complex mix of internal, psychological factors and external cues.
An introduction to communitybased social marketing education for sustainability series. Students work in groups of 3 to 5 to identify a target behavior and devise a way to change it. An introduction to communitybased social marketing third edition by doug mckenziemohr accessibility books library as well as its powerful features, including thousands and thousands of title from favorite author, along with the capability to read or download hundreds of boos on your pc or smartphone in minutes. Fostering sustainable behavior through communitybased social marketing. Fostering susutainable behavior communitybased social marketing preface this online book details how to uncover the barriers that inhibit individuals from engaging in sustainable behaviors. An overview 15chapter 2 uncovering barriers and benefits 19three steps for uncovering barriers and benefits 201. Fostering sustainable behavior mackenziemohr and smith promote an effective concept called communitybased social marketing. Fostering sustainable behavior through communitybased social.
The ultimate goal of this research paper was to gain a more acute perspective into the relationship between the physical environment and human behavior, so that architectural design may begin to promote and affect environmentally friendly behavior in its users. An introduction to communitybased social marketing. Communitybased social marketing also uses a set of tools which have been identified as being particularly effective in fostering such change. Carrie armel, stanford university fostering sustainable behavior is a must read for anyone hoping to achieve actual behavior change, as well as for anyone teaching the psychology of behavior change. Thomas university, fredericton, new brunswick, canada. The first chapter explains why programs that rely heavily on conventional methods to promote behavior change are often ineffective, and introduces communitybased social marketing as an attractive alternative for the delivery of programs. Fostering sustainable behavior explains how the field of communitybased social marketing has emerged as an effective tool for. The long island sound study is pleased to sponsor a workshop led by dr. While each of these tools on its own is capable of promoting healthy andor sustainable behaviour under the right conditions, the tools are most effective when used together. Most programs to foster sustainable behavior rely upon largescale information campaigns. An introduction to communitybased social marketing third edition by doug mckenziemohr, to anyone serious about creating a sustainable environment policy or plan, and for implementing a system of communitybased social marketing. This book is available for purchase from mckenziemohr associates. An introduction to communitybased social marketing third edition by doug mckenziemohr, and discover some fresh thinking, and a community based approach to sustainable development.
If we are to hasten the transition to a sustainable future, we. The three main fields of psychology that were the focus of this paper were social psychology, environmental psychology, and cognitive. Sustainability requires that we tackle diverse goals, such as increasing water and energy efficiency, protecting water quality and biodiversity, reducing waste, and altering transportation choices. Fostering susutainable behavior fostering sustainable behavior communitybasedt y b a s e d c o m m u n i social marketing social marketing table of contents preface this online book details how to uncover the barriers that inhibit individuals from introduction 2 engaging in sustainable behaviors. In these campaigns, media advertising and the distribution of printed materials are used to foster behavior change. Fostering sustainable behavior meet your next favorite book. It was further updated for the book, social marketing to protect the environment sage. This book provides the framework to transform peoples behavior and their lives as they. An introduction to communitybased social marketing education for sustainability series mckenziemohr, doug, smith, william on. Mckenziemohrs website, fostering sustainable behavior, step 1. Environmental psychologist doug mckenziemohr describes how to develop a communitybased social marketing campaign in a book available on. During the first summer and fall in our new home we fed the composter diligently. Preface xchapter 1 fostering sustainable behavior 1regulation 8information 8changing attitudes to influence behavior 9promoting economic selfinterest 11communitybased social marketing.